Privacy Policy

1.1 Account Information

When you create an account with us, we collect:

• Your full name as provided during registration
• Email address for account verification, communication, and service updates
• Password (stored in encrypted form for account security)
• Any additional information you choose to provide in your user profile

1.2 Technical Information

We automatically collect technical information when you visit our website:

• IP Address: Your device's internet protocol address for security, analytics, and geographic customization
• Device Information: Type of device (mobile, tablet, desktop), operating system, and device identifiers
• Browser Information: Browser type, version, language preferences, and supported technologies
• Usage Data: Pages visited, time spent on pages, click patterns, search queries, and navigation paths
• Visit Information: Date and time of visits, referring websites, and exit pages
• Geographic Information: General location data derived from your IP address (country, region, city)
• Web Traffic Data: Session duration, bounce rate, and interaction patterns

1.3 User-Generated Content

• Product reviews and ratings you submit
• Comments, feedback, and suggestions
• Customer service communications
• Survey responses and contest entries

2.1 Service Provision

• Create and manage your account
• Provide personalized price comparisons and recommendations
• Process and respond to your inquiries
• Deliver customer support and technical assistance
• Send service-related notifications and updates

2.2 Service Improvement

• Analyze usage patterns to improve website functionality
• Conduct research and analytics to enhance user experience
• Test new features and optimize existing ones
• Monitor and prevent fraud, abuse, and security incidents

2.3 Marketing and Communication

• Send promotional emails about new features, deals, or partner offers (with your consent)
• Customize content and advertisements based on your interests
• Conduct surveys and market research

2.4 Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraud, unauthorized access, and illegal activities
• Enforce our Terms & Conditions
• Respond to legal requests and court orders

3.2 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Web hosting and infrastructure services
• Analytics and performance monitoring
• Email delivery and customer support
• Payment processing (if applicable)
• Security and fraud prevention

3.3 Retailers and Partners

• When you click on retailer links, we may share limited information (such as click events) for affiliate tracking
• Aggregated, anonymized usage statistics may be shared with retail partners
• No personally identifiable information is shared without your explicit consent

3.4 Legal Requirements

We may disclose your information when required by law, regulation, legal process, or governmental request, including:

• Court orders and subpoenas
• Law enforcement investigations
• National security requirements
• Protection of rights, property, or safety of our users or the public

3.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

4.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication systems
• Employee training on data protection practices
• Incident response and breach notification procedures

4.2 Data Retention

5.1 Account Management

• Access: View and update your account information at any time
• Correction: Modify inaccurate or outdated personal information
• Deletion: Request deletion of your account and associated data
• Data Export: Request a copy of your personal data in a portable format

5.2 Communication Preferences

• Opt out of promotional emails via unsubscribe links
• Adjust notification settings in your account preferences
• Contact us to modify communication preferences

5.3 Cookie Controls

• Manage cookie preferences through your browser settings
• Use our cookie consent manager (if available)
• Note that disabling certain cookies may affect website functionality

9.1 Analytics Services

We use analytics services (such as Google Analytics) to understand how users interact with our Service. These services may collect information such as:

• Pages visited and time spent on each page
• User flow and navigation patterns
• Device and browser information
• Geographic location (general)

9.2 Advertising

We may display advertisements and work with advertising partners who may collect information about your visits to customize ads. You can opt out of personalized advertising through industry opt-out mechanisms.